Digital Marketing

Digital Marketing

Do you have a creative project you’d like to showcase to the world? The way you bring it to life can truly set it apart. It all starts with your initial idea, and from there, I can take the reins.

Whether you’re seeking a social media manager, a content creator or a writer for your upcoming article or blog post, I’m here to assist.

Services provided

Newsletters

Email marketing serves as a powerful tool to connect with your audience, promote your brand, products, and events, and boost sales. Whether you’re setting up automations, crafting creative campaigns, or facilitating internal staff communications, email marketing plays a crucial role in your overall strategy. Here’s how i can help you…

Create an email marketing plan.

  • Define Your Audience:

  • Identify the sources of sign-ups.

  • Segment and group your audience.

  • Craft content tailored for your emails.

  • Determine your sending frequency and goals.

  • Develop a content calendar.

Design emails.

  • Design tips

  • Create Templates

Measure performance.

The analytics data collected from your email marketing platform, such as MailChimp or Campaign Monitor, will assist in refining your marketing strategy moving forward.

  • Opens and clicks rates

  • E-commerce data

  • Website traffic.

Test emails.

  • Conduct Testing Across Various Email Clients and Internet Service Providers

  • Dispatch Test Emails

  • Execute A/B Testing for Campaigns

Set up marketing automation.

Automation refers to a targeted email or a sequence of emails that are designed to be set up once and then operate autonomously to a certain degree.

This can range from an introductory series of welcome emails to follow-up communications post-purchase, as well as exclusive incentives to reward loyal customers.

Automation facilitates the streamlining of customer interactions, freeing up more time for you to devote to content creation and enhancing your Return on Investment (ROI).
Additionally, it allows you to craft, dispatch, and monitor order notifications, keeping your customers informed about their purchases from your store.

Social Media Management

I’m proficient in social media management, and I am here to assist you in building and expanding your online community.

Remember, effective social media management requires a blend of strategy and creativity! This is what i can do for you…

Channel Management.

  • Manage social media platforms, including Instagram, Facebook, Twitter, and LinkedIn.

  • Identify areas for growth.

  • Establish social media guidelines and best practices.

Content Creation and Planning.

  • Develop content strategies for social channels such as Instagram, Facebook, Twitter, and LinkedIn to enhance brand engagement and growth.

  • Craft highly captivating content that includes posts, stories, IGTV, reels, GIFs, etc.

  • Manage the daily content schedule to ensure all content aligns with ongoing marketing campaigns and remains relevant.

Implementation.

  • Recommend and set social media targets and metrics for campaigns.

  • Stay up-to-date and plan content around promotional calendars, holidays, local events, etc.

  • Ensure consistent brand tone of voice across all platforms.

  • Manage influencer engagement.

  • Repurpose evergreen content

Analysing and Reporting.

  • Develop strategic and tactical campaigns informed by insights. Identify growth opportunities within social advertising campaigns.

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